Nike and Kim Kardashian’s SKIMS have announced a groundbreaking collaboration, introducing NikeSKIMS, a joint label focused on women’s activewear. The partnership combines Nike’s sportswear expertise with SKIMS’ innovative, solution-oriented designs. This announcement comes at a significant time for both brands—Nike is ushering in a new era under CEO Elliot Hill, while SKIMS continues its rapid expansion into new markets.
A Commitment to Innovation and Inclusivity
For both Nike and SKIMS, this partnership underscores a commitment to inclusivity and meeting the evolving needs of female athletes. In an official statement, Kim Kardashian emphasized the shared vision behind the collaboration, stating that both brands “believe in the power of women and the importance of innovation and inclusivity.”
Since its launch in 2019, SKIMS has redefined shapewear and loungewear, quickly surpassing long-established competitors in the industry. The brand has consistently focused on creating inclusive designs that cater to a wide range of body types and skin tones. Just last year, SKIMS collaborated with The North Face, launching a redesigned collection of TNF styles in diverse neutral colorways that sold out almost instantly.
Nike, on the other hand, has faced challenges in recent years. Under former CEO John Donahoe, the brand struggled with innovation, prompting criticism from industry insiders and sneaker enthusiasts. In 2024, JD Sports CEO Régis Schultz even attributed declining sales to Nike’s overreliance on retro sneaker re-releases. However, with the return of veteran leader Elliot Hill, optimism is building as the company seeks to revamp its strategy.
Expanding SKIMS’ Sportswear Influence
SKIMS’ venture into activewear has been steadily growing. The brand has partnered with Team USA for the Tokyo 2020, Beijing 2022, and Paris 2024 Olympics, providing official garments for athletes. In May 2024, SKIMS also announced a collaboration with the WNBA, further solidifying its presence in the sportswear market.
With the first NikeSKIMS collection slated for Spring 2025, the label is expected to make a strong impact on the activewear industry. A global expansion is set for 2026, reinforcing both brands’ dedication to shaping the future of women’s performance wear. Stay tuned for updates on the highly anticipated launch.