Flowwow, a prominent UAE-based gifting marketplace, has teamed up with renowned henna artist and accessories designer Azra Khamissa to launch a special limited-edition collection in honor of Emirati Women’s Day. Moreover, this collaboration features exclusive henna-inspired designs, which aim not only to celebrate the essence of womanhood but also to empower women across the UAE. Thus, it represents a meaningful contribution to recognizing and uplifting women’s achievements..
Exclusive Postcard Collection by Azra Khamissa
The collection, available on the Flowwow website and app from August 21 to August 28, showcases a unique postcard design by Azra Khamissa. The design symbolizes childhood wonder and the strength of women, with imagery including an orange tree representing good fortune and determination, alongside simple flowers that signify beauty and purity. These postcards are intended to inspire women to reconnect with their inner child and reflect on their personal journeys and achievements.
Azra Khamissa’s Inspirational Vision
Azra Khamissa expressed her motivation behind the collection by stating, “As a woman, I believe our strength lies in our emotions and our abilities to feel and care for those around us. Consequently, through this collaboration, I hope to inspire other girls and women to follow their passions and realize their potential in any space they choose.”
Curated Gift Selection
In addition to the postcards, Azra has curated a selection of gifts that embody the essence of her artistic designs. These items will also be available on the Flowwow platform during the same period, offering customers the opportunity to purchase meaningful gifts that celebrate Emirati women.
Aligning with Flowwow’s Core Values
Flowwow’s Chief Operating Officer, Vera Modenova, highlighted the alignment of this collaboration with the company’s core values, emphasizing their commitment to supporting local sellers, empowering female entrepreneurs, and fostering creativity and leadership within the community.
UAE’s Gender Equality Milestones
This initiative aligns with the UAE’s ongoing efforts to promote gender equality. Notably, the 2024 World Bank report highlights that the UAE ranks seventh globally and first in the MENA region for advancing gender balance. In particular, women make up 66 percent of the public sector workforce. Moreover, 30 percent of women hold leadership roles, while 15 percent occupy technical and academic positions. Thus, this collaboration reflects the UAE’s commitment to enhancing gender equality and celebrating the achievements of women.
The Flowwow x Azra Khamissa collection is a testament to the power of art and collaboration in celebrating the achievements and potential of women in the UAE.