The UAE’s real estate market continues to solidify its global status as a top destination for ultra-high-net-worth individuals (UHNWIs), driven by unmatched investment opportunities and a luxurious lifestyle. This trend is especially evident in Dubai, where residential sales reached an impressive AED 120 billion in Q3 2024, marking a 30% increase from the previous year.
Mike Meldman, Founder and Chairman of Discovery Land Company, highlighted the city’s appeal: “Dubai is synonymous with luxury, and the influx of UHNWIs in recent years is exemplary. This demographic has invested heavily in the city’s real estate landscape and is one of the key reasons for our expansion into the Middle East.”
The surge in demand for exclusive properties has prompted the emergence of new and unique developments aimed at setting higher benchmarks in luxury living. According to Knight Frank, UHNWIs are expected to spend $4.4 billion on Dubai’s real estate this year, a 76% increase over 2023. This growth underscores the city’s attractiveness and the need for developers to continue innovating to capture this affluent market’s attention.
Discovery Dunes is poised to be a prime addition to Dubai’s ultra-luxury real estate sector. The first of its kind in the region, this members-only community promises an unparalleled level of exclusivity, designed by Discovery Land Company, a global leader in private residential communities and private clubs spanning 35 destinations worldwide. The project spans 27 million square feet and aims to create lasting memories for its members through unmatched services and amenities.
Located within Dubai South’s Golf District, the largest urban masterplan in the UAE and adjacent to the newly expanded airport, Discovery Dunes is set to cater to a burgeoning residential population expected to reach nearly one million. The development promises a higher standard of luxury, complete with personalized concierge services that cater to every member’s needs. These services range from coordinating travel plans and home maintenance to restaurant bookings and golf lesson reservations.
Meldman shared, “With Discovery Dunes, our goal is to take this to the next level and provide our members and their entire families with unforgettable experiences in an ideal market such as the United Arab Emirates, which was our first choice when we had made our decision to expand in the region.”
The luxury community will offer members access to diverse and enriching experiences, including organic farms, equestrian facilities, children’s clubs, and cultural programming. Members will also enjoy exclusive access to Discovery Downtown at The Dubai EDITION Hotel, featuring a signature restaurant and lounge, private dining areas, an indoor-outdoor terrace, a state-of-the-art golf simulator, and more, including cinema screenings and special events.
Discovery Dunes is a testament to the UAE’s evolution as an ultra-luxury hub, reinforcing the country’s role as a magnet for the world’s most discerning investors and residents.