Tokyo-based architecture studio Keiji Ashizawa Design has completed an elegant, minimalist showroom and office for Mariha, a renowned jewellery and fashion brand. The design embraces a calming, neutral colour palette and incorporates natural materials to create a space that functions both as a showroom and an office, while evoking the warmth and comfort of a private home.
A Space Crafted for Warmth and Elegance
The design concept centers around creating a welcoming environment that feels both intimate and functional. Keiji Ashizawa, the founder of the studio, explained: “The space was crafted to exude the inviting warmth of a private salon, creating a home-like ambience to welcome cherished guests.” He further elaborated, “The intimate ambience is thoughtfully crafted through a cohesive design approach, combining meticulous finishing, furniture placement, and refined styling.”
Neutral Tones and Natural Materials
As visitors step through a narrow corridor bordered by a large plaster wall, they are greeted by a spacious living area that doubles as a showroom. The space is furnished with plush seating and showcases Mariha’s exquisite jewellery. The design is deliberately understated, using oak furniture and neutral tones that highlight the sparkle and elegance of the jewellery on display.
The studio chose refined materials and a restrained colour scheme to emphasize the brand’s aesthetic. “The materials were chosen to align with the aesthetic of existing showrooms and shops, while incorporating more furniture to evoke the warmth of a cosy living space,” Ashizawa said. Furniture, including plush sofas and oak tables from Karimoku Case, is complemented by gold accents and soft carpeted floors, creating an inviting atmosphere.
A Harmonious Design with Attention to Detail
An important feature of the design is the large oak display case that spans an entire wall, beautifully showcasing a curated selection of jewellery pieces arranged by interior stylist Yumi Nakata. This attention to detail extends to every element of the space, from the textiles to the furniture layout. Ashizawa noted, “Each textile was chosen through the conversations with the client, carefully considering its harmony with the curtains, carpets, and overall tone.”
The design also plays with textures and soft monochromatic gradients, ensuring a serene atmosphere that complements the showroom’s minimalist style.
Office Area with a Central Oak Table
Adjacent to the living space is a compact office area, accessed through wooden doors. The office is anchored by a large wooden table with gold legs, surrounded by matching chairs. This minimalist design reflects the brand’s aesthetic while maintaining a functional and stylish workspace.