Embracing the festive season and its moments of whimsy, Santoni’s 2023 holiday campaign
unfurls with charm, warmth and an unexpected dash of Arancio Santoni.
Entitled “Santoni Magical Holiday,” the campaign is a celebration of timeless craft, delightful
encounters and joyful exchanges between friends.
In a series of whimsical videos and charming images, the House’s handcrafted shoes and
leather accessories—from the Andrea loafer to the ThePluto bag, among others— take centre
stage along with the magical appearance of Arancio Santoni.
From crisscrossing city streets during the holidays to exchanging gifts during a festive
gathering, Santoni’s signature orange hue emerges throughout the campaign. At times, it
unfurls as a ribbon from gift boxes. In other moments, it saturates city crosswalks and buildings,
coming to vivid life with every Santoni step.
“Arancio Santoni is the fil orange that runs throughout our House, our collections and now
our Holiday campaign,” says Giuseppe Santoni, chairman and executive president. “It’s a quiet
signature that vibrantly speaks volumes—uniting our belief in wonder, everyday magic and the
joy of family.”
From picking up a colourful bouquet in glossy red block heel slingbacks to meeting
up with friends in hand-polished double buckle shoes, the Holiday selection is curated for both
gifting and celebrating.
Modern expressions of Santoni’s double buckle are found in the collection’s detailing and
hardware, including on leather duffles and the house’s newest icon, ThePluto bag. Rounding
out the offering: the tasselled Andrea loafer as well as the sleek Sibille point-toe slingback heel.
“The holidays truly epitomize the heart and soul of our Maison,” adds Santoni. “For us, there’s
wonder in every step and magic in every gift box.”
Launching November 14th, the campaign will be featured across Santoni’s channels and with
select media partners